Good Decisions Come In All Sizes

Agility Is Your Show's Superpower. Use It Wisely.

For events without the mega resources of mega shows, there is one mega advantage: greater flexibility. Midsize Show Roundtable (MSR) is where executives and managers of shows with less than 125,000 net square explore and discuss how to leverage every advantage in a constantly changing landscape.

  • Breaking Down Information Silos

Venue decisions affect sales projections, attendee acquisition, and ultimately net revenue. Inversely, a change in one area can impact every other. MSR starts with the assumption that the increasing reliance on specialization demands a healthy measure of collaboration.

  • What to Expect

Facilitated discussions explore data, exchange best practices, and solidify enduring connections. Clients will benefit from information exchange and rewarding connections facilitated by Sam Lippman. Here's a more detailed look at the agenda.

November 15, 2023

David L. Lawrence Convention Center

Pittsburgh, PA

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Registration Fee

$395 inclusive of hotel and meals; $295 for each additional colleague.

Last-minute qualified substitutions are welcome at any time. Cancel for a full refund up to one week in advance of MSR.


MSR Curious? Give Me 70 Seconds to Get You Excited

MSR Adapts to Your Information Needs

Collect insights from your peers and subject-matter experts on every topic that is critical to the success of your shows and your organization. 

These are just a few of the topics that arise when executives and managers convene at MSR:

  • Making the most of your destination and venue.
  • Getting and keeping the attention of attendee prospects in a noisy world.
  • Keeping up with the changing expectations of anchor exhibitors.
  • Recruiting and retaining top talent.
  • Reducing exposure to risks in supplier contracts.
  • Unexpected sources of new attendees and exhibitors.
  • Rethinking how you measure the effectiveness of your digital marketing campaign.

Questions? Contact Sam Lippman

Certified for CEU Credits by IAEE

Continuing Education Units

Eligible for 5 clock hours towards CEM recertification. Certified Exhibition Management



Let's Put Your Show on the Agenda

  1. Pittsburgh welcomes you to MSR with a festive evening of relaxed networking and sumptuous dining.
  2. The Center for Exhibition Industry Research (CEIR) generates vast amounts of data to help shows of every size do a better job of forward planning. If only you had the time, staff, or resources to dig for the treasures relevant to your midsize show. You're in luck! Nancy Drapeau, Vice President of Research for CEIR, has done the digging and is bringing the treasure to MSR. And when you're ready for more data-driven insights, you'll know where to look, what to look for, and whom to ask for guidance. 

    Key takeaways include:

    • Use CEIR Index sector benchmarks to help direct planning.
    • Use new and emerging attendance drivers to shape more cost-efficient marketing campaigns.
    • Access data-centric sales insights that will boost performance for the entire sales team.
  3. Rich Stone, CEO, EXPOCAD
  4. Midsize shows are achieving spectacular results with limited attendee acquisition resources. MSR clients will exchange the field-tested tactics that are raising response rates, reducing attrition, and delivering more qualified attendees.
  5. Major findings of cross-discipline proprietary research by Lippman Connects and Evolio Marketing are presented and explained. 
  6. Architects and visual thinkers tap into creativity and innovation through an approach known as Design Thinking. Here's how you can use the same principles to unleash innovation and creative solutions at every level of your organization. Tony Petrucci, Vice President, Head of Creative + Design at GES, will demonstrate in detail how to reframe and strengthen the relationship between brands and customers. The discussion will highlight easy-to-implement methods and real-world examples to help you quickly inject Design Thinking into an existing creative process.  See for yourself how the output of work will drastically improve by using Design Thinking -- and why.


    1. Discover a powerful way to work more efficiently and creatively with other teams and vendors.
    2. Share insights with the team on design, creative approach, and experiences,
    3. Provide thought leadership to your organization on Design Thinking and related topics.
    4. Highlight the importance of evolving your work using strategy, human behavior, and insights.
    5. Embrace the importance of prototyping and concepting.
  7. Lippman Connects has a well-deserved reputation for starting and ending on time.



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