Agility Is Your Show's Superpower. Use It Wisely.
For events without the mega resources of mega shows, there is one mega advantage: greater flexibility. Midsize Show Roundtable (MSR) is where executives and managers of shows with less than 125,000 net square explore and discuss how to leverage every advantage in a constantly changing landscape.
- Breaking Down Information Silos
Venue decisions affect sales projections, attendee acquisition, and ultimately net revenue. Inversely, a change in one area can impact every other. MSR starts with the assumption that the increasing reliance on specialization demands a healthy measure of collaboration.
- What to Expect
Facilitated discussions explore data, exchange best practices, and solidify enduring connections. Clients will benefit from information exchange and rewarding connections facilitated by Sam Lippman. Here's a more detailed look at the agenda.
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