Agility Is Your Show's Superpower. Use It Wisely.
For events without the mega resources of mega shows, there is one mega advantage: greater flexibility. Midsize Show Roundtable (MSR) is where executives and managers of shows with less than 125,000 net square of exhibit space explore and discuss how to leverage every advantage in a constantly changing landscape.
- Breaking Down Information Silos
Venue decisions affect sales projections, attendee acquisition, and ultimately net revenue. Inversely, a change in one area can impact every other. MSR starts with the assumption that the increasing reliance on specialization demands a healthy measure of collaboration.
- What to Expect
Facilitated discussions explore data, exchange best practices, and solidify enduring connections. Clients will benefit from information exchange and rewarding connections facilitated by Sam Lippman.
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