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  • ECEF attendees tried out a contact-tracing wearable that helps event organizers measure and communicate COVID-19 exposure risk to participants.
  • The Exhibition and Convention Executives Forum (ECEF) met in person for the first time in two and a half years on Nov. 3 at the Hyatt Regency Crystal City in Arlington, Va. In addition to celebrating the event’s 20th anniversary, the 182 independent and association trade show executives at the show celebrated the opportunity to be face to face again with animated discussions and avid listening to the four-one-hour educational sessions. Another 19 tuned in remotely for the livestreamed broadcast on Freeman’s OnlineEvent platform, which also hosted an online ECEF experience that ran from Nov. 1–5.

    Here are five top takeaways from this year’s event:

    1) Renew your focus on networking.
    2) How to recover when your biggest asset becomes your biggest liability risk — and how to rebalance revenue sources moving forward. 
    3) Create FOMO for forward momentum. 
    4) Don’t be afraid of change.
    5) Understanding digital event data is imperative. 

  • Although the pandemic continues, signs of structural change and growth offer optimism for executives at association and independent organizers. Several points of light will illuminate the stage of the Exhibition and Convention Executives Forum (ECEF).

    For its 20th anniversary on Wednesday, November 3, 2021, ECEF moves just across the Potomac to the Hyatt Regency Crystal City. Totally reconfigured to prioritize both safety and top-to-top networking, ECEF 2021 requires clients to be vaccinated and wear a mask.
  • The trade-only event for qualified bar and beverage industry professionals only will be requiring proof of vaccination for entry.

    As well as being able to prove they are 21 or over to gain admittance to Bar Convent Brooklyn, visitors must provide documentation demonstrating trade affiliation and evidence of being vaccinated against coronavirus.

    Sam Lippman of Lippman Connects and producer of the Exhibition and Convention Executives Forum (ECEF) in the USA shared his take on the development with EW: “Communities/industries/professions that require proof of vaccination (such as bars and restaurants in NYC) continue this requirement to participate in their events. So medical events such as HIMSS and HLTH are requiring proof of vaccination while a construction show, World of Concrete, and a gift show, NY NOW do not.”

  • Lippman Connects, a US-based exclusive event organiser, has announced the Large Show Roundtable (LSR), its networking and information sharing event, will take place 19 August, at the Georgia World Congress Center in Atlanta. The organiser confirmed that all four of its remaining Lippman Connects events for 2021 will be in-person or hybrid experiences.

    Lippman Connects also announced that EVOLIO Marketing will be its exclusive provider of research for LSR, ESR, and AAR in 2021.

     

  • Starting with Large Show Roundtable (LSR) on August 19 at the Georgia World Congress Center in Atlanta. The Breakfast Keynote spotlight will be shared by Michelle Edmonson, AMT Senior Director – Events and Content, and Bob Ryley, Senior Vice President Exhibition Sales, GES. 

    The remaining four Lippman Connects events for 2021 will be in-person or hybrid experiences.

    At the same time, Lippman Connects announced that EVOLIO Marketing will be the exclusive provider of research for LSR, ESR, and AAR in 2021. 

  • “We will see F2F events come back but they will be more purposeful due to slashed travel budgets and increased restrictions,” said John D’Adamo, heads of USA Sales for VenuIQ. So even if an event stays strictly physical during the show, it will behoove all parties to maintain a connection online the rest of the year. Companies like CventJunoGlisserSwapcard and more are among the many touting the ability to create a 365-day ecosystem. 

    Sam Lippman, president and founder of Lippman Connects who has more than 35 years of hands-on experience producing exhibitions and conventions, noted this will be more important —  and successful — for certain industries and sectors. An example would be a group looking to purchase a large machine every five or six years, and therefore does not need to be on top of the latest trends. But a technology-based organization should already be hardwired into the idea of maintaining connections year-round via a device.

  • As shows like World of Concrete return, we are witnessing the first piece of a long endgame. Are attendees going to return to a brave new world? Have organizers discovered new avenues of engagement? Has the industry as a whole, as Stevens asked, learned anything?

    We polled about a dozen event professionals who can’t see the future, but can make educated guesses about where trade shows are headed. One thing is certain: “The next three months to 18 months are going to be a very fascinating time,” said Sam Lippman, president and founder of Lippman Connects, who hosted an education session on this very topic during the Event Leadership Institute’s inaugural Business, Design & Strategy Summit in June.

    Here’s some of what we found.

    Some Events Won’t Change Much.

    Fashion, jewelry and other industries that rely on tactile experiences and are designed to produce bulk orders will resemble their 2019 counterparts, Lippman predicted. JCK, for instance, is making only modest changes to its showfloor and flow for its August event in Las Vegas. 

    “If you're doing marketplaces, and you have a loyal cadre of buyers and sellers, coming back to the physical manifestation without too many changes is probably a good thing,” Lippman said.

  • It appears that different organizers will follow different procedures to limit risks while the “Delta” variant gains prevalence in this country. Sam Lippman, president and founder of Lippman Connects and who has more than 35 years of hands-on experience producing exhibitions and conventions, said he was among a handful of attendees wearing a mask at World of Concrete, which took place June 8-10 in Las Vegas.
  • Marking 20 years of connecting leaders to leaders, Exhibition and Convention Executives Forum (ECEF) will open for a full day of in-person interaction on 3 November at the Hyatt Regency Crystal City in Arlington, VA located just outside of Washington, DC.

    The 20th anniversary agenda offers a re-conceived format with expanded networking activities punctuated by what ECEF producer and president of organiser Lippman Connects, Sam Lippman, calls “four provocative C-level presentations”.

    In addition to re-opening as an in-person experience, ECEF will continue to serve a worldwide audience via a robust digital presence. Both in-person and online registrants will have platform access from 1 to 5 November, 2021.

    “For 20 years, through good times and bad, ECEF has been helping leaders stay in the lead. Whether reclaiming market share or exploring new markets, executives will find ideas and connections at ECEF 2021,” said Lippman.

  • ARLINGTON, VA — Marking 20 years of connecting leaders to leaders, Exhibition and Convention Executives Forum (ECEF) will open for a full day of in-person interaction on November 3 at the Hyatt Regency Crystal City in Arlington, VA located just outside of Washington D.C. The 20th Anniversary agenda offers a re-conceived format with expanded networking activities punctuated by four provocative C-level presentations.

    In addition to re-opening as an in-person experience, ECEF will continue to serve a worldwide audience via a robust digital presence. Both in-person and online registrants will have platform access from November 1 through November 5, 2021.

    “For 20 years, through good times and bad, ECEF has been helping leaders stay in the lead. Whether reclaiming market share or exploring new markets, executives will find ideas and connections at ECEF 2021,” said Sam Lippman, President of Lippman Connects and producer of ECEF.


    About Lippman Connects
    Lippman Connects produces information-sharing and networking experiences for exhibition and convention industry executives, managers, and professionals. The Lippman Connects portfolio includes Exhibition and Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable, Large Show Roundtable, and Digital Summit. Learn more at www.lippmanconnects.com.
  • “Michael was smart, curious and always probing for the ‘story behind the story,’” said Sam Lippman, president of Lippman Connects. “He was successful because he could be trusted. We in the trade show industry appreciated and benefited from his professionalism.”
  • COVID-19 caused Sam Lippman, president of Lippman Connects, to undertake “the hardest thing I’ve ever done professionally” — reimagine, in only weeks, a portfolio of in-person, executive-level roundtables that had taken years to build, and to digitize them.

    “We had to build the plane as we were flying it,” Lippman said. Fortunately, he had decades of experience developing conference content and a team in place with fresh experience creating online businesses. “They understood the direction we were heading and could translate my objectives into our totally new format — real events in a virtual space.”

    But some sponsors were skeptical. “COVID-19 was forcing all of us into something new,” Lippman said, “so we were building brand-new events. ‘But we love your real-life events,’ some sponsors said, ‘and have had no success with online ones. Please move our deposit to next year.’” Lippman was unable to convince more of his sponsors that his new online events would have the “same high level of fit and finish and strong customer service” as his in-real-life ones did. “I wish I could have done a better job of explaining how I was deconstructing my live events to make sure they would remain valuable online.”

  • Event industry networking specialists Lippman Connects, US-based producer of Digital Summit, has announced the first of five topics for its new series roll out. The initial 11 February session, ‘Attendee Marketing: Digital Marketing Applications and Solutions Delivering the Best ROI’, will kick off the series via Zoom. 
  • What do trade show organizers need to know to transform their core businesses from in-person marketing events to online marketplaces and digital communities? According to Shelly Palmer, CEO, The Palmer Group, “Attention is the currency of the realm. Be good at that.”
  • As trade show organizers struggle to navigate the most challenging year in memory, opportunities and reasons for optimism remain, according to the Exhibition and Convention Executives Forum, the annual education and networking gathering of exhibition organizers organized by Lippman Connects
  • Practical solutions and creative strategies the sessions at the Exhibition and Convention Executives Forum (ECEF 2020), broadcast as an online-only event this year, 18 November.

    It was a lively day of learning, connecting, and exchanging and conference producer Lippman Connects’ Sam Lippman’s fourth annual ‘5 Key Data Points in 5 Minutes’ kicked off the agenda with a dive into the latest iteration of Freeman’s groundbreaking research on attendees. Noting the high level of trust attendees place in organisers, Lippman urged organisers to be “transparent and honest” and communicate often.

    Lippman was at pains to describe the Forum ‘a real event, held in a virtual format’.

  • Branding expert Julie Cottineau provided ECEF attendees with ideas for thriving in disrupted times.
  • The Exhibition and Convention Executives Forum, originally scheduled for May 27, will be held Nov. 18 as a re-imagined, virtual experience. The transition from live to digital is never easy, and the annual information-sharing and networking event decided to partner with Freeman to bring it altogether. Among its many functions, Freeman will provide the ECEF with a virtual platform and will also serve as the show’s exclusive Gold sponsor.
  • Originally scheduled for May 27 and postponed due to the pandemic, Exhibition and Convention Executives Forum (ECEF) will now be held Nov. 18 as a retooled virtual experience. 

    To aid in transitioning the annual information-sharing and networking event for independent organizers and leaders of associations, Sam Lippman, ECEF producer and president of Lippman Connects, has partnered with Freeman. As part of the partnership, Freeman will provide the virtual event platform and serve as the exclusive gold sponsor.

  • Following a nearly six month postponement due to the worldwide pandemic, Exhibition and Convention Executives Forum (ECEF) returns as a completely retooled virtual experience on 18 November, 2020.

    ECEF selected Freeman to provide the virtual event platform for the event and also named Freeman as exclusive Gold Sponsor.

  • After a nearly six month postponement due to the worldwide pandemic, Exhibition and Convention Executives Forum (ECEF) returns as a completely retooled virtual experience on November 18, 2020. After a careful review of available options, ECEF selected Freeman to provide the virtual event platform. In addition, ECEF named Freeman as the exclusive Gold Sponsor.
  • After a nearly six month postponement due to the worldwide pandemic, Exhibition and Convention Executives Forum (ECEF) returns as a completely retooled virtual experience on November 18, 2020. After a careful review of available options, ECEF selected Freeman to provide the virtual event platform. In addition, ECEF named Freeman as the exclusive Gold Sponsor
  • The pandemic may have put the Exhibition and Convention Executives Forum on hold last spring, but ECEF Producer Sam Lippman of Lippman Connects has spent the intervening six months completely revamping the show for a November 18 debut on Freeman’s OnlineEvent Pro platform. Freeman also will be the exclusive Gold Sponsor of the online event.
  • Trade Show Executive Chairman and President and CEO of United Service Companies, Rick Simon, served as the Subject Matter Expert for a recent digital summit on “Safety is Job One,” hosted by Lippman Connects and its new informational series, Digital Summit: 90 Minutes on the Most Urgent Issues.  
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