Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

Register Now

July 24, 2025
Hyatt Regency McCormick Place, Chicago, IL
 

Registration Fee

$425; $325 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.

ATTENDEE ACQUISITION ROUNDTABLE

Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

2025 Exclusive Roundtable Media Partner

Trade Show Executive

Programming Endorsed by IAEE

Earn 5.5 clock hours towards CEM recertification.

Certified in Exhibition Management CEM FREEMAN

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Industry Allies

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AAR March 2025 Agenda

July 2025 Sponsors and Exclusive Roundtable Media Partner

 

OUR GALLERY

Photo Highlights

Resources

Featured Attendee Acquisition Resources

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Lippman Connects You

  • Marketing Manager, IRE, Informa
  • Marketing Manager, NACS - Advancing Convenience & Fuel Retailing
  • Marketing Specialist - Engineering, Informa Markets
  • Marketing Specialist, Informa Markets
  • National Sales Manager, McCormick Place
  • President, Taffy Event Strategies
  • Senior Account Executive, ASP Events
  • Senior Director, Meetings & Exhibits Operations, American Society of Human Genetics
  • Senior Manager of Meetings & Events, American Society of Gene and Cell Therapy
  • Senior Manager of Member Relations, ILTA
  • Senior Marketing Manager, Conferences and Conventions, Regulatory Affairs Professionals Society (RAPS)
  • Senior Marketing Manager, Diversified
  • Senior Vice President of Marketing and Brand Studio, Emerald
  • Specialist, Membership Marketing, Consumer Technology Association
  • Sr. Conference Lead | Interoperability Showcase | HIMSS Global Conf. & Exhibition, Informa Markets
  • Sr. Event Marketing Strategist, BNP Media
  • SVP, Marketing, Audience and Content Strategy, Emerald
  • Vice President of Innovation, Water Quality Association
  • Vice President, Government Affairs, Exhibitions & Conferences Alliance
  • Vice President, Marketing, Consumer Technology Association
  • Vice President, Strategic Marketing, American Association of Airport Executives

Take Away Information You Will Use Immediately