Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

Register Now

October 26

Virginia Tech Executive Briefing Center

Arlington, VA


Registration Fee

$375; $275 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.


Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

CEU Credits

Programming accredited by IAEE

Earn 5 CEM recertification hours from IAEE.

Certified in Exhibition Management CEM FREEMAN

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Photo Highlights


Featured Attendee Acquisition Resources

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Lippman Connects You

  • 1105 Media
  • Access Intelligence
  • ADS
  • American Urological Association Annual Meeting
  • AMT - Association for Manufacturing Technology
  • APTA's Expo
  • ASAE
  • ASIS International
  • BIO International Convention
  • Biomedical Engineering Society
  • BOMA International
  • Consumer Electronics Association (CES)
  • Craft & Hobby Association
  • CTIA - The Wireless Association
  • DEMA Show
  • Electronic Retailing Association
  • Facility Management and Exhibition Conference
  • GASC
  • Global Pet Expo
  • Global Petroleum Show
  • IAEE
  • IFT Annual Meeting & Food Expo
  • InfoComm
  • International Carwash Association
  • International Sleep Products
  • ISA/International Sign Expo
  • Lightfair/AMC, Inc.
  • Managing Today's OR Suite
  • MFV Expo
  • mHealth Summit
  • NAB
  • NACS Show
  • NASFT - National Association of the Specialty Food Trade
  • National Apartment Association
  • National Association of Home Builders
  • National Business Aviation Association
  • National Confectioners Association
  • National Glass Association
  • National Restaurant Association/Restaurant Hotel-Motel Show
  • National Retail Federation
  • Natural Products Expo East
  • New Hope Natural Media
  • NPE 2012
  • Offshore Technology Conference

Take Away Information You Will Use Immediately