Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

Register Now

March 21, 2024

Virginia Tech Executive Briefing Center

Arlington, VA
 

Registration Fee

$375; $275 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.

ATTENDEE ACQUISITION ROUNDTABLE

Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

CEU Credits

Programming accredited by IAEE

Earn 6 CEM recertification hours from IAEE.

Certified in Exhibition Management CEM FREEMAN

Put This Agenda on Your Agenda

AAR March 21 Agenda

March 2024 Sponsors

 

OUR GALLERY

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Resources

Featured Attendee Acquisition Resources

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Lippman Connects You

  • Director of Marketing, National Trade Productions
  • Director of Marketing, Optica
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  • Director of Meetings & Expo Services, Edison Electric Institute
  • Director of Operations, The National RV Dealers Association (RVDA)
  • Director of Performance Based Marketing, Events, Foundry
  • Director of Retailer Relations, ILOE Show
  • Director, Audience Development & Marketing, Questex
  • Director, Audience Development, AMT - The Association for Manufacturing Technology
  • Director, Audience Engagement, Clarion Events
  • Director, Brand Marketing, North American Association of Food Equipment Manufacturers (NAFEM)
  • Director, Business Development, ASIS International
  • Director, Communications and Marketing, Building Owners and Managers Association International (BOMA)
  • Director, Data Management, Consumer Technology Association
  • Director, Exhibitions Operations, AMT - The Association for Manufacturing Technology
  • Director, Marketing Services, American Academy of Physician Assistants
  • Director, Marketing, American Council of Engineering Companies
  • Director, Marketing, Billington CyberSecurity
  • Director, Marketing, The American Institute of Architects (AIA)
  • Director, Meetings & Events, Auto Care Association
  • Director, Meetings and Events, National Cattlemen's Beef Association
  • Director, Member Engagement, American Gastroenterological Association/DDW
  • Director, Portfolio, Strategy & Operations, JDC Events
  • Director, Program Development, Lean Construction Institute
  • Director, Programs, National Alliance for Public Charter School
  • Director, Trade Show Marketing, PMMI - Association for Packaging and Processing Technologies
  • Director, Trade Shows & Events, IPC - Build Electronics Better
  • Email & SMS Marketing Manager, NACS - Advancing Convenience & Fuel Retailing
  • Event Director, IPEC - AMERICAS
  • Event Manager, SmithBucklin
  • Events Director, National Glass Association
  • Executive Director, America's Urban Campus
  • Executive Director, Direct Marketing Association of Washington
  • Executive Vice President, nGage Events
  • Executive VP, ILOE Show
  • Exhibits Manager, AHIMA
  • Former Marketing Specialist, SME
  • Global Retail Business Manager - OFFPRICE Show, Tarsus Group
  • Group Director, AM Series/RAPID, SME
  • Group Manager, Canadian Events, SME
  • Group Marketing Director, Clarion Events
  • Head of Marketing Operations, IMEX Group
  • Head of Member Experience & Business Development, Insurance Information Institute (Triple-I)
  • Industry Events Marketing Manager, ASME: American Society of Mechanical Engineers
  • International Marketing Manager, Association of Equipment Manufacturers
  • International Marketing Manager, Marijuana Business Daily
  • Manager, Associate Membership Program, Edison Electric Institute
  • Manager, Conferences & Events, NSSF - The Firearm Industry Trade Association
  • Manager, Digital Communications, International Housewares Association

Take Away Information You Will Use Immediately