Abby Nero, Regional Vice President, MYS

True genius is giving the customer something they didn’t know they needed. Here’s your chance to be a genius for your customers when Nick Borelli, Marketing Director, Zenus, presents Seven Questions To Ask Exhibitors During The Sales Process.

Nick will explain how to diversify your exhibitors’ expectations. You just need to ask deeper questions on how they measure success. Just seven questions will uncover measurable event results that validate exhibitor investments.

You’ll become a true partner while increasing booth retention. In addition, you’ll get a brief overview of how readily available tech like AI can give you more resources than you’ve had before. Outcomes include:

• Tangible brand equity gains from show alignment
• Relationship and investment growth aided by objective metrics
• Going beyond one-size fits by embracing data-backed strategies for success