Joe Federbush, President and Chief Strategist at EVOLIO, brings over 20 years of experience collaborating with leading trade shows and their anchor exhibitors/sponsors to deliver actionable insights that drive mutual success.

Joe will share how we can keep pace with evolving sponsor expectations. His data collected from mid and large-size show organizers will demonstrate that many of today’s sponsors are demanding customized and year-long opportunities. This session will deliver the data you need to update your sponsorships opportunities; market and deliver them effectively and ensure you continue to get your share of this increasingly competitive market.

During this session, Laura Davidson, SVP, Digital for mdg, explores how event organisers are using digital audiences and audience extension to deliver higher-quality exhibitor leads, unlock new revenue streams and support year-round sales conversations.

You'll walk away from this interactive session with knowledge on: 

• Using digital channels to warm, qualify and extend exhibitor lead generation
• Packaging digital audience reach into sellable exhibitor and sponsor products
• Aligning marketing, sales and digital teams around a shared exhibitor value story

Dan Cole, Head of Sales at AVIXA and Brittany Shoul, Senior Vice President of Revenue Strategy and Operations for MCI USA go beyond theory to unpack five strategies that help you focus your sales efforts. Some of the topic areas include: Good ideas have constraints. Ambition matters — but realistic, achievable ideas are what lead to more sales. ROI = Return on involvement: Revenue growth requires your personal commitment to prospects and clients. Don't wait for all the information to start, launch your new initiative today. Momentum beats perfection every time.

Every post you share, every update you publish — prospects are watching before they ever decide to engage. The question is: What are they seeing? More importantly, is it opening doors or closing them? Justin Goldstein, CAE, Managing Director Corporate and Foundation Relations, Truth Initiative, conducts a highly interactive breakout that will help you rethink how prospects experience you before that first call or email — and how to tailor your social activity to increase sales.

You’ll leave with tangible takeaways you can use right away to start more relevant, low-pressure conversations with exhibitors and sponsors.

High traffic doesn’t always mean high value. Rich Stone, CEO of ExpoCad, examines real trade show engagement data to distinguish between browsing and buyer behavior using AI. You’ll see why some exhibitors dominate attention, others win intent, and how comparison-driven attendees are reshaping how success should be measured on the show floor and online.

The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.

Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.