What happens when an AI sales maven goes under the hood with an AI sales tech vendor to completely retool their prospecting and sales campaign? Hear from EVOLIO’s Joe Federbush and Backtrack’s Hunter McKinley.

In the trade show space, keeping exhibitors is far more profitable than constantly chasing new ones—yet most organizers under-leverage the data that proves value. You’ll learn from Rachel Neimeier, Regional Vice President, Map Your Show, how to turn the data from exhibitor activity into higher retention and a better exhibitor experience, and making renewal the easiest decision they’ll make all year.

In this session, you’ll learn how to: 

• Build a retention strategy around exhibitor ROI so they return year after year without heavy re-investment in marketing.
• Pull and report the right post show reporting around exhibitor satisfaction and loyalty, including lead quality and engagement metrics. 
• Automate ROI tracking, flag at-risk exhibitors, and enable frictionless re-booking during peak engagement moments.

Rich Scarfo, President, HLTH and Dan Cole, Senior Director, AVIXA, lead this interactive exercise that will elevate every participant’s sponsorship sales acumen.

Today’s attendees expect more – and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle shares seven data-backed insights from Freeman research that reveal how audience expectations are shifting and what that means for the exhibit floor. You’ll walk away with practical ways to coach exhibitors toward smarter pre-show prep, more engaging in-booth experiences, and stronger post-show follow-up. Learn how to position your event not just as a place to show up, but as a place to show off – to the right people, in the right ways, with measurable results. Because when exhibitors meet attendee expectations, they come back.

Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, Zenus. 

This rapid-fire learning game uses a series of provocative multiple-choice questions to uncover how often our assumptions about booth design, sponsorship value, and attendee behavior miss the mark. As each answer is revealed, Nick will back it up with real-world case study data that challenges conventional sales wisdom. Get ready to rethink what you think you know and walk away with insights that give you a competitive edge.

The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.