Bold designs and LAST CHANCE TO REGISTER! buttons won’t cut it anymore.  In today’s world, innovation is not just for getting attention, it must define your brand. This interactive session full of field-tested insights from Kim Vinciguerra, Chief Experience Officer, The International Carwash Show, and mdg’s Marketing Strategist Tyler Day will share the innovative tactics they used to turbocharge the show’s experience, communicate its value, and achieve record-breaking registration, including:

• VIP networking experiences.
• Influencer programs. 
• Timely messaging. 
• Expanded use of video. 

This is a fast-paced session full of takeaways you will use in your very next campaign.

Rose Horcher, Vice President, Client Services, Choose Chicago 

Make valuable connections with marketing professionals and experts.

Receive a top-line briefing of the major findings of recent Attendee Acquisition research.

What do you do when circumstances throw you a curve ball for your organization’s big event? If you’re Nicole Bowman, VP Marketing and Communications, IAEE, you make no excuses and no mistakes. You examine every angle, craft a marketing plan that optimizes your budget, and prepare to execute with precision, persistence, and flexibility. It's not a challenge for the faint-hearted, but it’s a case study every executive, manager, and marketer will value.

Breakout sessions on a hot topic will be followed by sharing key takeaways.

The information exchange accelerates to a furious pace when the team shares takeaways.