Attendee Acquisition Roundtable

Attendee Acquisition Roundtable

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  1. Joe Federbush, CEO and Chief Strategist, EVOLIO, will explain EVOLIO’s latest Tradeshow Benchmarks and how you can implement the data to your advantage. Discover how attendees value events compared to other marketing opportunities, their satisfaction ratings, average Net Promoter Scores, and sentiment towards exhibitors and experiences.

    Benchmarks are based on over 15,000 attendees’ responses from over 25 shows, across major industry sectors, in 2024. This is the gold standard

  2. Mallory Yepez, Associate Director, Choose Chicago

  3. Make valuable connections with marketing professionals and experts.

  4. In a time of economic uncertainty, shifting policies, and global disruption, organizers have a powerful opportunity — and a noble responsibility — to exchange relevant, trustworthy intelligence with their attendee community.

    Kimberly Hardcastle, president of mdg, leads a provocative interactive session on how to harness timeliness to create more compelling, relevant campaigns.
    She will demonstrate how to move beyond static value propositions and tap into what’s happening right now — in your attendees’ industries and in the world around them — to position your event as the experience they can’t afford to miss this year.
     

  5. Turn Your Registration System Into a Loop of Attendee Insights

    The latest generation of attendee registration technology does more than capture quantitative data. Future-ready systems can personalize, streamline, and enhance the full attendee journey, from pre-event targeting to post-event analysis. 

    Discover ways to capture and use onsite behavior to improve future attendee acquisition and retention strategies when eShow CEO and Founder Raju Patel gives you a power briefing, 

    Here’s a preview of the data & trends you will explore:

    • Insights into the growing trend of last-minute registrations and how new technologies can help you adapt in real time.
    • Examples of how micro-behavioral analytics (like dwell time and session attendance) offer new visibility into what attendees value.
    • How organizations are beginning to use data from previous events to auto-personalize future attendee experiences, turning past actions into future conversions.
  6. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  7. The information exchange accelerates to a furious pace when the team shares takeaways.

  8. Adjourn
    Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.