ConnectUp articles written by mdg for Lippman Connects Working with Influencers to Promote Your Event A B2C Tactic Adapted for B2B Evolve: How You Can Create, Sell, and Market Events More Than Testimo ...

Overview of Dan's articles In His Own Voice A Life Not Wasted Away... Winning for the Ages Do the Right Thing: Find Your North Star Sell Your Smile Success in Sales? Sounds Good to Me Close, but no Ci ...

Attendee Acquisition Roundtable, July 27, 2023, Chicago, IL

If your customers are not getting what they need from your event, you're handing an opportunity to a company like Connectiv Holdings. CEO Jay Weintraub's approach is sometimes described as disruptive. ...

Rochelle Richardson, SVP, Exhibitions, AVIXA, Dave Labuskes, CEO, AVIXA and Brad Sousa, CTO, AVI Systems address numerous benefits of creating integrated experiences to enhance your events with the su ...

The toughest, most enduring challenge facing your salesforce is measuring, proving, and communicating customers' ROI. Every non-renewal and downsize hurts your profitability. RX's answer was to refram ...