True genius is giving the customer something they didn’t know they needed. Here’s your chance to be a genius for your customers when Nick Borelli, Marketing Director, Zenus, presents Seven Questions T ...

Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. But the latest Freeman Trends Report proves those expectations have changed — an ...

Understanding How Their Issues and Challenges Impact You

Exhibitor retention isn't just about customer service—it's about understanding which exhibitors are likely to return, which ones are at risk, and why. Abby Nero, Regional Vice President, MYS will expl ...

It’s general knowledge that exhibitors usually pay more than their direct share of costs. As the cost burden on exhibitors continues to rise, organizers must wake up now to the reality that the prevai ...

In this interactive session, Hervé Sedky, President and CEO, Emerald, will moderate a panel of experts, including Kevin Hinton, Managing Director, Group Travel, U.S. Travel Association; Isabelle Icso, ...

Sam Lippman, President, Lippman Connects sets the tone for the day with this fast-paced session highlighting key data points that have big implications. Polling Results  

As customer expectations evolve, delivering and communicating ROI is no longer the finish line; it’s now the baseline. Building on the success of their value-based selling journey, Indiya Okam, Group ...

What sets groundbreaking event organizers apart from those who simply maintain the status quo? First, Freeman Senior VP - Strategy Ken Holsinger and mdg President Kimberly Hardcastle will unveil key F ...

Just when you’re beginning to doubt which way is ahead, ECEF brings you this perfectly timed keynote address from Consumer Technology Association CEO Gary Shapiro. His insights will illuminate a path ...

Every January, the World Economic Forum brings together political, business, and thought leaders. Better known as Davos, it is arguably the most exclusive annual event in the world. Although more than ...

ECEF 2025 session takeaways from Kimberly Hardcastle, President, mdg, A Freeman Company and Ken Holsinger, Senior Vice President, Strategy, Freeman

Overview of Dan's articles The Compound Effect of Small Wins: Why Great Leaders Focus on 1% Improvements The Two-Faced Salesperson Problem: Why Trust Beats Talent "Open Your Eyes, Look to the Skies an ...

ConnectUp articles written by mdg for Lippman Connects From "Maybe" to "Yes": How to Overcome Uncertainty and Fill Your Event No More No-Shows: 5 Verification Tactics That Work 6 Ways to Welcome First ...

Join Akshar Patel, Vice President of Corporate Strategy and Development at eShow, for a quick dive into how event technology can drive attendee engagement. In this session, Akshar will highlight how i ...

Gerry Sherwood, Head of Client Success, Gleanin

CEIR resources to support your attendee acquisition planning needs.

Joe Federbush, President and Chief Strategist, EVOLIO, will be sharing hot off the press industry data including EVOLIO’s 2024 tradeshow benchmarks around how attendees value events, their satisfactio ...

Find out what’s on the minds of exhibitors and sponsors before your next conversation. Here’s some of what you’ll take away: How Other Marketing Channels Compare How Exhibitors Are Responding to Cost ...

You have two minutes to make the sale. This time your prospect picked up the phone. Now, all that persistence boils down to two minutes. Is your elevator pitch honed to perfection? It’s getting harder ...

Responsible organizers and exhibitors need to prepare for emergencies such as active shooters; bomb threats; medical issues, evacuations, and the unforeseen. At Siemens Healthineers, Director of Exhib ...

Diversify your exhibitors’ expectations by asking them deeper questions on how they measure success. Nick Borelli, Marketing Director, Zenus will uncover measurable event results that validate exhibit ...